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ECEAE asks the EU to 'Clean Up Cruelty' and end animal experiments for household products

The European Coalition to End Animal Experiments (ECEAE) has today called for a ban on cleaning products tested on animals. Meeting in London to celebrate the second anniversary of its successful campaign to stop animal testing for cosmetics, the coalition has urged decision-makers across Europe to continue setting an example to the rest of the world and create a Europe free from animal-tested household products.

Members of the ECEAE, an alliance of leading European animal organisations formed for the purpose of ending animal experiments across the continent, congregated on Parliament Square in Westminster for an eye-catching publicity event carrying mops and buckets and displaying a ‘dirty’ map of the EU to endorse the use of humane cleaning products.

A ban on the import and sale of animal-tested cosmetics was introduced by the EU in March 2013 after 20 years of campaigning by the coalition, involving a high profile public and political campaign which raised awareness and support from European politicians and consumers.

ECEAE Chief Executive Michelle Thew said: “We are delighted that the EU is finally free from animal tested cosmetics and very proud of our leading role in this important accomplishment, but there is still significant work to be done. Countless rabbits, hamsters, rats and mice are injected, gassed, force-fed and killed to test the ingredients that go into everyday household products such as washing up liquid, air fresheners and dishwasher tablets. We want Europe to send a message to world leaders and clean up cruelty for good by ending animal testing for household products.”

Over the past 20 years, the ECEAE’s cosmetics campaign has received overwhelming support for its efforts to end cruel and unnecessary animal experiments, including backing from high profile celebrities such as Sir Paul McCartney, Chrissie Hynde and Sienna Miller. Compassionate consumers can ensure their cleaning products are cruelty-free by checking products for the Leaping Bunny logo, which is only awarded to companies that stick to a strict no animal testing policy. Over 600 companies are certified including Ecover, Marks & Spencers and Bio-D. To see the full list, please visit www.gocrueltyfree.org

“I ABHOR VIVISECTION WITH MY WHOLE SOUL. ALL THE SCIENTIFIC DISCOVERIES STAINED WITH INNOCENT BLOOD I COUNT AS OF NO CONSEQUENCE.”  MOHANDAS (MAHATMA) GANDHI

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