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The European Coalition to End Animal Experiments (ECEAE) has today congratulated the European Commission for bringing an end to animal testing for cosmetics in Europe. The final phase of the 7th amendment of the EU Cosmetics Directive comes into force on 11th March 2013. After this date, no new cosmetic products and ingredients on sale in the EU can be tested on animals anywhere in the world. The ban affects all cosmetics including all toiletries and beauty products, from soap to toothpaste. This victory follows over 20 years of campaigning by the ECEAE.
The ECEAE was established in 1990 to call for a ban on animal testing for cosmetics, and has been at the forefront of the campaign to ban first the testing of cosmetics on animals in the EU and now the full marketing ban. Since 1990 the organisation has grown to represent 26 animal welfare organisations in 24 EU member and candidate states.
The Coalition is this week holding its bi-annual meeting in Dublin, and has today presented a commemorative cake to the Head of the European Commission Representation in Ireland, Ms Barbara Nolan to celebrate the end of cruel cosmetics in Europe.
The ECEAE most recent initiative, No Cruel Cosmetics campaign, was launched in 2011 to ensure that the ban would be introduced without delay or exemption. Since that time the campaign has received the support of celebrities including Sir Paul McCartney, Morrissey and Sienna Miller and an online petition has been signed by more than 250,000 people across Europe.
ECEAE Chief Executive Michelle Thew said, “We have been campaigning for this moment for over 20 years and congratulate Commissioner Tonio Borg and his team for overseeing the introduction of this ban. Our No Cruel Cosmetics campaign has shown the strength of feeling throughout Europe on the cruel use of animals to test cosmetics and we are delighted that the Commission has listened to the people.”