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ECEAE has today awarded Friendly Organic the Leaping Bunny trademark as it only makes products that are certified free from animal testing under the ECEAE’s Humane Household Products Standard.
Friendly Organic ecological cleaning range includes laundry detergents, fabric softner, dish detergents and household cleaning products.
Friendly Organic joins nearly 400 companies certified under the ECEAE’s Humane Cosmetics Standard. Visit the newly re-designed GoCrueltyFree.org to find the full range of products available in your area and sign the No Cruel Cosmetics petition to end animal testing for cosmetics sold in the EU.
ECEAE’s international certification is the gold standard which guarantees products are free from animal testing from a fixed cut-off date. The Leaping Bunny trademark enables consumers to easily identify and purchase cosmetics and toiletries that have not been tested on animals.
Chief Executive of the ECEAE, Michelle Thew states: “We are pleased to endorse Friendly Organic as a cruelty-free company, offering more choice for people who want to lead a cruelty-free lifestyle in Turkey.”
Director of Friendly Organic, Aynur Terzi, said: “We are very happy to be approved under the Humane Household Products Standard as it reinforces our own principles of using ingredients which have not been tested on animals at any stage of production.”
Qualifying for the ECEAE’s Humane Household Products Standard is a rigorous and stringent process. As well as guaranteeing that no product or ingredient has been tested on animals from a verifiable date, each company undergoes independent audits to ensure that the Standard's strict criteria are adhered to.