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ECEAE has today awarded Greek retailer By Nature the Leaping Bunny logo as it only stocks products that are certified free from animal testing under the ECEAE’s Humane Cosmetics Standard.
By Nature sells a wide range of cruelty free products including soaps, bath salts, aromatherapy, face creams, body creams and children’s bathing products made by Czech cruelty-free brand Manufaktura.
By Nature joins nearly 400 companies certified under the ECEAE’s Humane Cosmetics Standard. Visit the newly re-designed GoCrueltyFree.org to find the full range of products available in your area and sign the No Cruel Cosmetics petition to end animal testing for cosmetics sold in the EU.
ECEAE’s international certification is the gold standard which guarantees products are free from animal testing from a fixed cut-off date. The Leaping Bunny trademark enables consumers to easily identify and purchase cosmetics and toiletries that have not been tested on animals.
Chief Executive of the ECEAE, Michelle Thew states: “We are pleased to endorse By Nature as a cruelty-free retailer, offering more choice for people who want to lead a cruelty-free lifestyle in Greece.”
By Nature Director Vasileios Dimtsas said: “We are delighted to offer Manufaktura products to the Greek market alongside our hand-crafted wooden toys. We are committed to environmental and ethical responsibility and will only sell cosmetics and household products that carry the Leaping Bunny logo.”
Qualifying for the ECEAE’s Humane Cosmetics Standard is a rigorous and stringent process. As well as guaranteeing that no product or ingredient has been tested on animals from a verifiable date, each company undergoes independent audits to ensure that the Standard's strict criteria are adhered to.