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Danish organic and eco-friendly cosmetics brand Urtekram is backing the European Coalition to End Animal Experiments' No Cruel Cosmetics campaign to end the EU sales of cruel animal tested cosmetics.
Urtekram is certified under the internationally recognised Humane Cosmetics Standard, symbolised by the Leaping Bunny trademark. All Urtekram products and ingredients are guaranteed by the ECEAE to be free from animal testing.
Steen Resen of Urtekram said, “The EU must put its foot down - and keep it there to prevent the meaningless death of thousands of animals. We need the ECEAE to make this happen and hope others will join also the No Cruel Cosmetics campaign.”
Geoffrey Deckers, chair of EDEV and the ECEAE said, “We are thrilled that Urtekram has joined the ECEAE No Cruel Cosmetics campaign. Thousands of animals continue to be used in tests around the world for cosmetics sold in Europe. With the support of Leaping Bunny certified companies like Urtekram, we hope thousands more compassionate citizens throughout the EU will join our call and say NO to Cruel Cosmetics in Europe at www.nocruelcosmetics.org.”
Despite public opposition and an existing ban on testing cosmetics and toiletries on animals within the EU, cosmetic companies are still allowed to sell products in the EU that have been tested on animals in other parts of the world. A ban on EU sales of animal tested products is due to come into effect in 2013, however, officials are now considering extending this deadline by up to ten years. If delayed, hundreds of thousands of animals will continue to be injected, gassed, force-fed and killed for cosmetic and beauty products. Over 50,000 people including Sir Paul McCartney have already stated their opposition to a delay in this ban by signing the No Cruel Cosmetics petition to the European Parliament. You can sign the petition at nocruelcosmetics.org.